With the number of COVID-19 cases globally rising, you must prioritize the safety of your staff and patients!
Social distancing plays a key role in preventing the spread of coronavirus and the medical and aesthetic industry is particularly vulnerable due to frequent direct contact with the public.
Read on for tips and tricks to minimize the impact of COVID-19 on your practice:
Before creating a plan of action, educate yourself and your staff about the disease, its progress, and expected outcomes. Always refer to reliable sources like the World Health Organization and the Center for Disease Control and Prevention.
Evaluate the needs of your business, taking into consideration the varying levels of escalation that may occur. Your plan of action may include conducting patient screenings before appointments, making changes to patient flow and accommodation in the establishment, being flexible with scheduling, implementing social distancing initiatives and adhering to protocol related to protective equipment, cleaning, waste disposal and sanitization.
Discuss COVID-19 with your staff and provide detail on upcoming changes, prior to implementation if possible. Clearly communicate this information to patients via measures such as email, website postings, social media campaigns, and informative pamphlets.
Consider providing alternative options for patients, such as in-home treatments and a new selection of self-care products. It is also recommended to reinforce available front-end services and assure patients that their interests are the top priority of your practice.
Venture into providing online consultations, or e-consultations, and online initial processing, such as diagnostics and scheduling. Get creative with ways to reach your staff and patients, including video-sharing platforms, social media, and your website.
Education, planning, preparedness and adjustment are key to thriving in this time of uncertainty. By respecting and following the advisories put in place and adjusting to the needs of your staff and patients, you can ensure the continuity of your business.
You can trust Doctor Medica to support the growth and sustainability of your business in challenging times!