Lip Filler Trends for 2024

As we approach 2024, the realm of cosmetic enhancements continues to evolve. Lip fillers are leading the charge as the second most popular non-invasive aesthetic procedure.

This year, we witnessed a tremendous shift in lip filler trends, driven by technological advancements and evolving beauty ideals. Patients are increasingly seeking personalized treatments that offer natural, subtle results.

As this movement is here to stay and as the industry generates upwards of a billion US dollars annually, understanding and adapting to new trends is essential for delivering top-tier patient satisfaction and staying competitive in this ever-evolving field.

1. Russian Lips

The Russian lip filler trend emerged on the scene earlier this year and is now arguably the most common approach to lip augmentation within the cosmetic surgery community.

In its essence, the Russian lip filler emphasizes the vertical height of the lips, resulting in a more pronounced Cupid’s bow and lifted appearance. It involves meticulously placed micro-injections of hyaluronic acid along the vermillion border, sculpting the lips into a refined, Russian doll-like shape (hence the name).

This specific lip filler application technique is not only intended to be used by specialists with experience, it also demands a high level of precision and expertise of the practitioners. You can be certain, by using this procedure, your clients can leave the session with reshaped lips, readily enhancing natural beauty while highlighting a harmonious balance between facial features.

2. Cherry Lips

The Korean lip filler trend, also known as cherry lips, is rapidly gaining popularity and emerging as one of the most sought-after procedures.

This technique, distinct from the other lip filler methods in that it doesn’t distribute the filler evenly, concentrates on augmenting the central portion of both the upper and lower lip. The aim is to create a plump and pouty appearance in the middle sections, resembling cherries.

While one of the least demanding lip filler techniques, the choice of filler consistency is crucial for natural-looking cherry lips. Thinner fillers are often preferred for achieving a natural pout and shape that aligns with the client’s features.

3. Keyhole Lips

One of the most well-known celebrity lip filler trends, popularized by the likes of Kylie Jenner, the keyhole lip filler trend remains as strong as ever in the cosmetic surgery world.

This method, known for creating a small, keyhole-like gap between the upper and lower lips by injecting the filler laterally, adds a unique contour and structure to the lips and represents the pinnacle of pouty appearance.

However, due to its specialized way of injecting dermal filler, such as JUVEDERM® and the use of strings to “split” the bottom, this procedure requires the utmost precision to guarantee aesthetically balanced outcomes and, with it, patient satisfaction.

4. Cupid’s Bow Lips

Named after the iconic shape of Cupid’s bow, this lip augmentation trend focuses on highlighting the “M” shape of the upper lip and creating a Rihanna-like upper lip. 

The goal is to accentuate the peaks of Cupid’s bow and the central lower lip, creating a symmetrical and attractive lip contour.¹ This method involves precise filler placement to enhance these areas while preserving the tubercle’s natural appearance.

The charm of Cupid’s bow lips lies in their ability to add definition subtly. As it’s often associated with youth and allure, its popularity constantly grows, which presents an opportunity for cosmetic professionals to demonstrate their skill in crafting this timeless yet trendy lip style.

5. Non-Surgical Lip Lift

The trends in lip filler always change, yet the one thing we’re noticing is that minimally invasive alternatives to traditional lip enhancement procedures, such as the non-surgical lip lift, are slowly but steadily overtaking the market.

Utilizing primarily hyaluronic acid-based dermal fillers, this technique aims to lift and reshape the lips subtly. Its focus lies on complementing the clients’ features and enhancing the lip shape with filler in the most natural and complementary way.

While a more pronounced pout and shortened philtrum are the ultimate goal, its natural look is what appeals to clients. As this method hinges on injection precision and filler quality, not volume of fillers, we see it as one of the go-to lip augmentation trends in 2024, nearly guaranteeing repeat customers for high-end practitioners.

6. The Lip Flip

The Lip Flip is a cosmetic procedure that has gained popularity with those not wanting to adhere to the big lips trend. As there are many seeking a subtle enhancement to their lips, we see the lip flip being one of the most sought-after procedures in 2024.

Utilizing BOTOX® or similar neurotoxins, this method relies on injections into the muscles around the lips with the goal of relaxing them.² As these muscles relax, the top lip gently rolls outward, creating a fuller appearance almost impossible to achieve with fillers that can be used to shape lips.

While the procedure typically lasts less than a minute or two, ensuring patient satisfaction hinges on the consultation. Unlike with other lip augmenting procedures, the results of the lip flip become noticeable only after several days and are much more subtle compared to every other trend mentioned here.

Are These Lip Filler Trends Here to Stay?

The dynamic world of cosmetic enhancements continuously evolves, yet the Russian, Keyhole, or Cherry Lips trend seems to remain in the spotlight, so yes, these lip filler trends are here to stay.

As these techniques offer diverse options catering to each individual’s preferences and facial features, their longevity in the cosmetic landscape isn’t as dependent on constantly evolving beauty standards.

The underlying desire for natural and subtle enhancements all but guarantees that these trends will have a long-lasting impact.

Patients Also Ask

Here are some questions you might expect to get from your patients and how to answer them:

What is the new trend in lip fillers?

The newest trend in lip fillers has to be the lip flip, as the community turns to more natural and subdued lip filler shapes.

Is lip filler going out of style?

While the traditional lip filler approach with overly pronounced lips may be passé, lip fillers are not going out of style any time soon. The industry is steadily growing, but its looks lean more towards natural and subdued aesthetics.

What is the latest in lip fillers?

The latest advancements in lip fillers bring attention to RESTYLANE® Kysee, a specialized hyaluronic acid filler designed explicitly for enhancing lips. Apart from novel formulations, there are customizable techniques that are tailored to suit individual facial structures and desired outcomes.

References

1. Alkebsi K; Li C; Aonan X; Zeyu H; Shi B; Li Y; Sakran KA; Al-Watary MQ; Abotaleb BM; Almoraissi E; Cupid’s Bow Leveling and Preservation of Lip Height and Width: A Modified Rotation-Advancement Technique PRS 2023 Jul 1; 152(1):134e-142e. doi: 10.1097/PRS.0000000000010229.2. Teixeira J.C. , Ostrom J.Y., Hohman M.H., and Nuara M.J., Botulinum Toxin Type-A for Lip Augmentation: “Lip Flip.” J Craniofac Surg. 2021 May 1;32(3):e273-e275. doi: 10.1097/SCS.0000000000007128